PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Helico is dedicated to user experience and we use many tools to help us improve our website and our commerce platform. To this end, we use reporting and analytics cookies to collect information about how you use our website, and how often. These cookies only gather information for statistical purposes and only use pseudonymous cookie identifiers that do not directly identify you. The performance cookies we use include:
First party analytics cookies - We use these cookies to estimate the number of unique visitors, to improve our website, and to detect the most searched for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use these cookies to learn how our website are performing and make relevant improvements to improve your browsing experience.
Third party analytics cookies - We also use Google Analytics and other third-party analytics providers listed below to help measure how users interact with our website content. These cookies “remember” what our users have done on previous pages and how they’ve interacted with the website. For more information on Google Analytics, visit https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage. For instructions on how opt out of Google Analytics, see below.
Finally, Social and Content cookies are placed by many social media plugins (for example the Facebook ’like’ button), and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). We integrate these modules into our site to improve the experience of browsing and interacting with our website. Please note that some of these third party services place cookies that are also used for things like behavioural advertising, analytics, and/or market research. things like behavioural advertising, analytics, and/or market research.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers or paypal email), email address, and phone number. We refer to this information as “Order Information”.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Additionally, we use pixels and tags from the following third parties, which may in turn place cookies:
Reporting & Analytics:
|Alexa Metrics||We use Alexa Metrics to help measure how users interact with our website.||https://www.alexa.com/help/privacy|
|Bugsnag||We use Bugsnag to help us troubleshoot and fix issues with our website.||https://docs.bugsnag.com/legal/privacy-policy/|
|Chartbeat||We use Chartbeat to help measure how users interact with our website.||https://chartbeat.com/privacy/|
|Crazy Egg||We use Crazy Egg to help measure how users interact with our website.||https://www.crazyegg.com/privacy|
|Fullstory||We use Fullstory to help measure how users interact with our website.||https://www.fullstory.com/legal/privacy/|
|Google Analytics||We use Google Analytics to help measure how users interact with our website.||https://policies.google.com/privacy|
|Hotjar||We use Hotjar to help measure how users interact with our website.||https://www.hotjar.com/legal/policies/privacy|
|KissInsights||We use KissInsights to help measure how users interact with our website.||https://signin.kissmetrics.com/privacy/|
|LinkedIn Analytics||We use LinkedIn Analytics to help measure how users interact with our website.||https://www.linkedin.com/legal/privacy-policy|
|New Relic||We use New Relic to help measure how users interact with our website.||https://newrelic.com/termsandconditions/privacy|
|Optimizely||We use Optimizely to help us test improvements or changes to our website.||https://www.optimizely.com/privacy/|
|Bing Ads||We use Bing Ads to deliver targeted advertisements to individuals who visit our website.||https://privacy.microsoft.com/en-ca/privacystatement|
|Drift||We use Drift to help us with conversational marketing to customers while they visit our website.||https://www.drift.com/privacy-policy/|
|Facebook Custom Audiences||We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our website.||https://www.facebook.com/policy.php|
|Google Doubleclick||We use Bing Ads to deliver targeted advertisements to individuals who visit our website.||https://policies.google.com/privacy|
|Hubspot||We use Hubspot to manage our relationships with our customer.||https://legal.hubspot.com/privacy-policy|
|Intercom||We use Intercom to manage our relationships with our customer.||https://www.intercom.com/terms-and-policies#privacy|
|Marketo||We use Marketo to manage our relationships with our customer.||https://documents.marketo.com/legal/privacy/|
|SourceKnowledge||We use SourceKnowledge to deliver targeted advertisements to individuals who visit our website.||http://www.sourceknowledge.com/privacy|
Social Media & Content:
|Disqus||We use Disqus to provide commenting capabilities on posts on our website.||https://help.disqus.com/terms-and-policies/disqus-privacy-policy|
|Facebook Connect||We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform.||https://www.facebook.com/policy.php|
|Gravatar||We use Gravatar to allow visitors to our website to create avatars.||https://en.gravatar.com/site/privacy|
|We use Pinterest to allow visitors to our website to interact with and share content via Pinterest’s social media platform.||https://policy.pinterest.com/en/privacy-policy|
|We use Twitter to allow visitors to our website to interact with and share content via Twitter’s social media platform.||https://twitter.com/en/privacy|
|Wistia||We use Wistia to display video content.||https://wistia.com/privacy|
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at email@example.com or by mail using the details provided below:
[Re: Privacy Compliance Officer]
ELIOS TEXTILE INTERNATIONAL LTD, 53 Whateley's Drive, Warwickshire, Kenilworth, CV8 2GY, UK